Our Story - Baby in the Making
Our story · For real, exhausted parents

From late-night panic to calm, visual systems for newborn life.

Baby in the Making exists so you don’t have to parent alone with 20 open tabs. We turn expert guidance into clear, visual tools you can actually use at 3 a.m.

BI in the making
About the brand

Baby in the Making is your “less panic, more plan” partner.

Welcome to Baby in the Making – a home for fluff-free, visual newborn systems built for real life, not perfect routines.

From our Complete Newborn System Bundle to focused guides on sleep, evenings and feeding, every page is designed so that an exhausted brain can skim, point and act – without scrolling endless advice threads or guessing what to try next.

Instead of dense textbooks or vague tips, you get flows, trackers and cards that fit on your fridge, by the crib or inside your feeding caddy.

Visual, printable-first tools Evidence-informed, parent-tested Built for 0–6 month chaos
Parent using calm, visual newborn guides
Created by parents, refined with parents
We’ve been where you are

We built the systems we were desperate for at 2 a.m.

Sleepless nights. Conflicting advice. A baby who didn’t read the same “perfect routine” blog posts you did. Baby in the Making started with scribbled nap charts and “if this → try that” arrows on scrap paper taped to the wall.

We realised what most parents needed wasn’t more opinions – it was simple, repeatable flows that helped everyone in the house do the same thing when the baby cried, wouldn’t latch, or wouldn’t sleep.

Today, those scrappy sketches have become calm, beautifully-designed systems you can download in minutes and start using tonight.

Overwhelmed parents finding a clear plan
“What do we try next?” turned into a clear plan
What we believe

You don’t need perfection. You need a steady rhythm.

Every baby is different. There’s no single “right way” to feed, soothe or sleep – and we’ll never pretend there is. Instead, we give you gentle ranges, sample rhythms and decision grids so you can adapt the system to your baby and your family.

Our tools are:

• Non-judgmental: Breast, bottle, pump or combo – you’re welcome here.
• Practical: Built to be used one-handed while rocking a baby.
• Calming: So that in the middle of the night, you always know your very next step.

Newborn tools, trackers and routine cards
From “too many tabs” to one calm system
“Parenting isn’t about knowing everything in advance – it’s about having the right tools to make the next gentle decision.”
Baby in the Making · Early Parenting Systems
What parents say

Loved by tired, trying-their-best parents worldwide

Real stories from families who swapped doom-scrolling for calm, visual newborn systems.

4.9
Excellent
★ ★ ★ ★ ★
Based on 320+ reviews from newborn parents using our systems.
BI TrustScore for Baby in the Making
5
86%
4
10%
3
4%
★★★★★
“Made our first weeks feel manageable.”
Sarah M. ✓ Verified buyer 🇺🇸 United States · 3 days ago

The Newborn system took us from guessing to actually having a plan. I love that it doesn’t promise magic – it just gives you clear steps, wake windows and cards we can grab when our brain is fried.

★★★★★
“We stopped arguing at 1 a.m.”
Alex & Noor ✓ Verified bundle buyer 🇬🇧 United Kingdom · 1 week ago

Having the same cards and flows in front of us changed everything. Instead of debating what to do, we follow the system. Our baby still wakes, but the nights feel calmer and we’re finally on the same team.

★★★★★
“Like having a calm coach in PDF form.”
Jennifer L. ✓ Verified bundle buyer 🇨🇦 Canada · 2 weeks ago

I bought the bundle pregnant and started using it in week two. The trackers made it so easy to see patterns and talk to our doctor. It feels professional but still very human and judgment-free.

★★★★★
“Worth more than a single consult.”
Sam & Jamie ✓ Verified buyer 🇦🇺 Australia · 3 weeks ago

We were quoted hundreds for a one-off consult. This gave us systems we use every day instead. The witching-hour flow alone has saved our evenings.

Ready to feel calmer about newborn life?

Explore our visual newborn systems and start your next nap, feed or bedtime with a clear, gentle plan.

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